Our Story

Pretty. Powerful. And playing by our own rules.

It’s Poni with an ‘I’. As in, ‘I do what I want’.

Us? We wanted to build a new kit of beauty essentials; one that’s loud and proud, not predictable. So we did. Poni is an Australian-owned beauty brand that creates the playful products you want, all the makeup you could need, in pretty packages worth showing off. Obviously, it’s what’s on the inside that counts — until you meet our Cheeky AF Blush.

Here’s the thing: wants are just needs with better lighting.

This just in: you’re allowed to want things — even those things we’re told are superficial and skin-deep, like makeup. When it makes you feel good, how can it possibly be bad? For Poni, the point of makeup isn’t to cover up or correct, but to create, play and experiment. No weird rules about how much is too much or who can wear it, and where. Play with texture, have fun with looks, make it up as you go. It’s not that serious.

Working angles, between the aisles.

We believe good beauty belongs to everyone and that it should be within reach, not behind glass. It’s why you’ll find our products available at Woolworths, and always under $25. Think bread, baking paper and a completely accidental brow gel, all in the same basket. Oops.